Social Networking

http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003654896

To me social networking isn't necessarily a terrible thing. I mean there are some ethical issues that surround it but overall one has to accept that not everyone will agree with you and not everyone will share your morals or ethical beliefs.

For some companies using social networking can be a plus. For example Target achieved success and great reviews when it posted a page on Facebook. College students all over praised the site and really found it helpful. I personally think this was a great move by Target because it helped them to achieve one of their goals, which is to relate to a more trendy and younger community.

However, this is not always the case. For instance Wal-Mart experienced some negative feedback and scrutiny from the public. First of all Wal-Mart is not known for its trendy styles, but for its cheap prices. For many college students posting a page on Facebook is pointless and stupid. Also, Wal-Mart has already been mixed up in a social networking scandal so posting a page on Facebook could appear as another one of their ways to promote their own well-being.

These two cases show us the fine line between when it may be okay to social network and when it may not be okay. For some I think it is just a matter of current reputation and community status.