Cosmopolitanism and Public Relations

According to Appiah's model of cosmopolitanism everyone must look outside their own beliefs and morals and take a deeper look into the lives of people different from themselves. By doing so you are able to view more of the world and have a better understanding of the world around you and the people in it.

This is very important in the world of public relations, especially for international PR. In the world of international PR you must understand the culture of the client you represent, which is where cosmopolitanism comes in. You can not effectively perform your job as a PR professional if you do not understand the culture of your client. For instance, you would not attempt to shake hands with a Japanese culture when introducing yourself, instead you would bow. By not taking the time to look into that aspect of the Japanese culture you could cause many communication problems or even possibly offend someone.

Therefore, it is very important to consider Appiahs model of cosmopolitanism in order to make sure you don't make any mistakes and that you are capable of understanding your client.